Key Strategic Priorities

• NextGen Platform: Deliver a NextGen platform that is universally accessible, powered by agile and adaptive technology, while maintaining the stability and security of the current platform until the platform transition is complete. 

• Performance Visibility: Provide stakeholders with clear business intelligence performance data insights to support evidence-based decisions and measure their impact. 

• Quality Content: Evolve product content from static listings into a living, national source, able to adapt in real time to support personalised engagement. 

• Maximise Distribution: Amplify the digital visibility of Australian tourism businesses, ensuring tourism product content connects with audiences wherever they engage. 

• National Engagement & Efficiency: Connect stakeholders in unified purpose, with clear communication, coordinated change and aligned strategy to deliver national collective impact. 

• Financial Sustainability: Create and implement an accessible, scalable funding model that reduces the reliance on external funding and provides a pathway to self-sustainability. 

Key Responsibilities

• Oversee the transition to a new NextGen platform, ensuring ATDW’s assets remain contemporary in a fast changing market, while at the same time delivering the best user experience possible from the current platform, until the transition is complete. 

• Ensure ATDW is delivering in line with the National and State Tourism Organisations’ expectations, i.e. a platform to facilitate their individual digital strategies. 

• Develop the distribution pipeline for ATDW content, with an emphasis on key, large scale global travel distributors. 

• Lead and grow ATDW effectively and efficiently by delivering Board approved strategies, setting and communicating priorities, developing and implementing operational plans, managing budgets, assessing and managing risk and ensuring the highest levels of governance. 

• Manage, lead and develop the team, and invest in your own learning to ensure ATDW’s capacity grows and stays current in a changing marketplace with emerging market opportunities.

• Contribute thought leadership to ensure the long-term viability of ATDW by improving the current business, identifying new business opportunities and building a strong team for the future. 

• Be the public face of the ATDW and set the highest standards for stakeholder engagement, building meaningful engagement with shareholders, Tourism Australia, industry leaders, media and other external stakeholders. 

• Develop future focused partnerships that will assist ATDW in achieving its goals. 

• Develop a commercial model for ATDW that will permit it to transition to a self-funding entity. 

The Ideal Candidate

• Proven experience in technology and digital platform ownership and management. 

• Direct experience in managing the transition of a business to a new digital platform. 

• Strong commercial acumen. 

• Focused on results; driven to establish and achieve stretch goals and always on the lookout for new, relevant business growth opportunities. 

• A hands-on leader who can drop down to an operational level when needed, while maintaining oversight of the strategy and the business. 

• An experienced leader with a track record of successfully leading and driving business growth in a complex stakeholder environment. 

• Exceptional stakeholder management skills. 

• Exposure to the tourism sector desired. 

• Tertiary qualifications in information technology, marketing, business, tourism, economics, or other relevant discipline.