Employer Branding.
Elevate your employee value proposition to attract, engage, and retain top talent.
At Luminary, we help organisations become magnets for talent. Our Employer Brand Strategists combine leadership, consulting, marketing, research, and branding expertise to design award-winning talent solutions for both private and public sector clients.
By immersing ourselves in your unique culture, we partner with your talent and business leaders to unearth, articulate, and activate your Employee Value Proposition (EVP)—driving engagement, attraction, and retention of the best and brightest.
Case Study
North Queensland Cowboys
Objective: Position on a Global stage.
Solution Highlights:
• CEO branding strategy development
• Global campaign management
• Talent acquisition and recruitment
Build a better Employee Value Proposition
Our approach blends research, storytelling, and marketing to bring your employer brand to life. We don’t just define your EVP—we help you activate it across recruitment campaigns, internal communications, and talent programs.
Case Study
Queensland Government
Objective: Develop a compelling EVP to strengthen attraction and retention of top talent.
Solution Highlights:
• Employer branding strategy development
• Campaign management
• Talent acquisition and recruitment
Why employer branding matters
How you tell your employer story can make all the difference. Luminary helps you craft and communicate your story in ways that resonate with candidates and your people, ensuring your organisation stands out as an employer of choice.
Contact us to learn how we can transform your employer brand.
Case Study
The QBCC
Objective: Develop a compelling EVP to strengthen attraction and retention of a new Executive Leadership Team
Solution Highlights:
• QBCC branding strategy development
• Project management
• Assessment and recruitment of five ELT
Crafting Stories That Inspire. Brands That Attract.
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Director, People & Culture, ASX-listed company
“Megan made the entire process effortless. Her insight, creativity, and attention to detail transformed a complex brief into a campaign we’re incredibly proud of.”
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Head of Communications & Engagement, Queensland Government
“Emily was such a calming and supportive presence throughout the process. She kept me informed at every stage and made what could have been stressful feel easy and personal.”
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Chief Human Resources Officer, Not-for-Profit Organisation
“Bruno’s professionalism and deep understanding of people made the process feel authentic and collaborative. It was a real reflection of what strong employer branding should be.”
