WorkCover Queensland
is now hiring for
General Manager Customer
Applications close midnight, Wednesday 3rd December 2025
Overview
Join an outstanding team at WorkCover Queensland.
At WorkCover Queensland our vision is to be the best worker’s compensation insurer, to make a positive difference to people’s lives and to keep Queenslanders working. Our flexible work environment allows you to be your best every day and contribute to the big picture.
WorkCover Queensland has been providing workers’ compensation insurance in Queensland for more than twenty years. Supporting Queensland workers and businesses is at the heart of everything we do. From customer service and managing claims, to accessing rehabilitation, preventing injuries, and making sure employers have the right cover to protect their team. The most important thing for us is keeping Queenslanders working and we understand everyone’s needs are different.
Our culture
Our organisation is made up of individuals who collaborate and seek to engage others, working together as One Team. We embrace diversity and value people who bring personal energy and authenticity to everything they do. If you’re someone with a strong values-oriented compass and you want to achieve sustainable outcomes, you will find a great community at WorkCover.
Our vision
To be the best workers’ compensation insurer and make a positive difference to people’s lives.
Our purpose
We partner with and support our customers to keep Queenslanders working, through:
Trusted partnerships underpin our focus on return-to-work outcomes.
Tailored quality experiences for workers and employers.
Creating value for business through innovative and sustainable outcomes.
Influencing and investing in injury prevention.
About the Role
General Manager Customer
Reporting to the Chief Operations and Technology Officer (COTO) and participating in the Operations and Technology Leadership Team (O&T LT), the GM Customer is a critical role that collaborates across the enterprise to enable our vision to be the best workers' compensation insurer and make a positive difference to people's lives.
Specifically, the role is responsible for leading WorkCover Queensland’s Customer Group to deliver a seamless, empathetic and outcome focussed experience for all customers. The role provides strategic leadership to ensure services are accessible, responsive and built around the needs of our customers through:
Overseeing the execution of the customer strategy and channel architecture across all customer touchpoints.
Shape the enterprise communication strategy and standards covering corporate, customer external communications.
Lead the generation of customer insights into service design, business improvement, and communications.
Close collaboration with the broader O&T division to ensure an integrated end-to-end customer journey.
Your Accountabilities
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Collaborate with stakeholders across the enterprise to advance the organisations vision, strategy and culture through open and strong relationships.
Proactively engage in the Operations and Technology division Leadership Team (O&T LT), to offer strategic input that shapes transformation initiatives drive continuous improvement and enhance BAU outcomes.
Shape the resourcing model for the Customer Group to ensure alignment with organisational goals, ensuring effective delivery on strategic objectives.
Champion the WorkCover vision and strategy, the Operations and Technology Division and the Customer Group priorities to strengthen organisational alignment and engagement.
Advocate for a high-performance culture by modelling desired behaviours, inspiring employees at all levels to strive for high quality standards.
Provide strategic thought leadership and advise the Board, Executive Leadership Team (ELT), Chief Operations & Technology, and Senior Leadership Team (SLT) regarding emerging trends, risks, and opportunities.
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Establish and own the customer and channel strategies, ensuring seamless, accessible, and compliant experiences aligned to regulatory standards.
Build, promote and manage the WorkCover brand ensuring alignment with our purpose and values.
Develop and implement the WorkCover Queensland customer strategy that aligns with the organisation's vision, values, and statutory obligations.
Shape and deliver the enterprise communication strategy covering corporate, customer and external communication.
Oversee the collection and analysis of customer insights to inform service design, communications and business improvement.
Shape and implement the enterprise brand and communication standards, tools and templates across all channels including written, social media, telephony and events.
Lead the provision of guidance and advice across the enterprise in relation to branding, events and communications.
Shape the design of an industry leading best practice customer experience covering the end-to-end claims process, collaborating across the enterprise to bring this to life.
Shape and implement relevant governance frameworks, policies, supporting tools/templates and operational reporting for the Customer Group, monitoring adherence across the enterprise and taking corrective action where required.
Collaborate with the Head of Operational Excellence to shape strategic performance measures and service levels for the Customer Group.
Shape operational performance measures and reporting for the Customer Group, collaborating with the Head of Operational Excellence to ensure alignment with strategic performance reporting.
Sponsor the delivery of relevant transformation initiatives and continuous improvement projects, most notably the WCQ website redesign, customer portal and customer mobile app, that drive brand promotion and customer advocacy, ensuring alignment with agreed timeframes, quality standards, budgets and Business Case benefits.
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Champion the integration of customer insights into decision making, policy design, and operational improvement.
Cultivate a high performance, inclusive and engaged team for the Customer Group, by mentoring and coaching individuals, in alignment with People frameworks and policies.
Share successful planning and talent management strategies to cultivate future capabilities and develop the critical skills necessary for organisation success.
Establish a culture of proactive continuous improvement within the Customer Group, driving innovation and efficiency across all operations.
Shape and implement a comprehensive reporting framework for the Customer Group, ensuring timely and accurate date delivery to support strategic decision-making and improve operational performance.
Cultivate trusted relationship with Senior stakeholders across the enterprise including the Board, Executive Leadership Team (ELT), and other internal partners, to ensure the successful delivery of transformation initiatives, continuous improvement projects and BAU outcomes.
Establish and nurture relationships with potential and existing external partners, ensuring that fair, transparent and commercial arrangements are negotiated in accordance with Procurement frameworks and policies.
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Represent the Chief Operating and Technology Officer at relevant external events as required ensuring adherence to the WorkCover Communications Policy.
Represent the Chief Operating and Technology Officer at relevant internal WorkCover forums and backfill for the Chief Operating and Technology Officer as required.
Undertake any other activities as required by the CEO or Chief Operating and Technology Officer to deliver transformation initiatives, continuous improvement projects or BAU outcomes.
Skills & Knowledge
Expertise & Judgement
Deep understanding of customer experience management, service design and behavioural insights ideally within a insurance or regulated organisation.
Strong strategic and analytical capability to translate insights into enterprise-level improvements.
Understand and accommodate diverse and multi-stakeholder perspectives and priorities (e.g., government, industry, customers and WCQ stakeholders) to inform strategic decision-making.
Identify and align WCQ team capabilities with strategic priorities to unlock potential and enhance overall performance.
Interpret and translate strategic objectives into practical operational initiatives, fostering clarity and alignment within the team.
Review and respond to WCQ’s requirements, considering past experiences and current trends to action immediate needs and anticipate future developments.
Contribute to the development of operational and financial strategies with a focus on commercial viability, implementing efficiency and scalability through data-driven decision-making and ongoing improvement efforts.
Integrate deep business acumen with risk foresight and stakeholder insight. Make strategic decisions that manage complexity, protect enterprise value, and support sustainable business performance.
Qualifications & Experience
Tertiary qualification in Business, Commerce, Communications, Marketing or similar discipline with postgraduate qualifications highly regarded.
Proven experience in leading a Customer Experience function in a large-scale service delivery operation.
Demonstrated success in transforming customer operations, improving customer satisfaction and engagement outcomes.
Deep experience and knowledge of the financial services industry and the commercial, industrial and political considerations that impact WorkCover and its stakeholders.
Minimum of 10+ years’ experience in customer strategy, digital channels, and/or customer communications with financial services or a regulated environment.
Proven track record of collaborating and influencing across the enterprise to drive business outcomes.
Proven track record of effective experience in a senior leadership role in a similar function with Board, CEO and ELT management.
Experience with data governance, privacy and regulatory compliance in customer-facing contexts.
Proven track record leading a large team of leaders and team members.
Proven track record of implementing transformational change on time, within budget and to quality standards.
Proven track record of developing papers and communicating at all levels of the organisation to shape direction and outcomes.
How to Apply
To be considered, please provide the following information in your online application, for the assessment of your suitability:
A short (no more than two pages) statement focusing on how you align with the core accountabilities outlined in the position description attached.
Your current CV highlighting your relevant experience, qualifications, and achievements.
If you need assistance with your application, please reach out to us.
Applications close midnight, Wednesday 3rd December 2025
Useful Links
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About WorkCover Queensland
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Statement of Corporate Intent
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Corporate Plan
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Annual Report
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Living in Brisbane
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Living in Queensland
Have a question?
Reach out to our friendly team.
Confidential Enquiries
SHANNON KEYS
Executive Consultant