Building the Australian Leadership and Sales Team for Klipboard
The Challenge:
Klipboard, a fast-growing SaaS business with a strong international presence, made the strategic decision to enter the Australian market. To succeed, the company needed more than just a product launch — it required the creation of a local leadership and sales engine that could establish brand presence, engage customers, and deliver growth from day one.
The newly appointed Australian Managing Director recognised the challenge: without the right leadership, sales capability, and market credibility, Klipboard risked losing momentum in a highly competitive SaaS landscape. A complete leadership and sales team build was required — and it had to happen at speed.
Our Approach
Luminary partnered with Klipboard’s Australian MD to design and deliver a greenfield executive and sales recruitment program. Our approach included:
Market mapping to identify executives and sales leaders with proven SaaS growth experience in Australia.
Leadership team recruitment across key functions including Sales, Customer Success, Marketing, and Operations, ensuring strategic and executional capability.
Sales team build-out with a focus on customer acquisition, solution selling, and establishing Klipboard as a credible SaaS partner in the Australasian market.
Values and cultural alignment to ensure new hires embodied both Klipboard’s global DNA and an understanding of the Australian business environment.
The Outcome:
Within a single coordinated program, Luminary successfully recruited:
A complete local leadership team to partner with the MD and drive the market entry strategy.
A high-performing sales organisation with a mix of experienced SaaS hunters and customer success specialists.
Marketing and operations leaders capable of building Klipboard’s brand presence and customer support model in the region.
Impact:
Klipboard’s entry into the Australian market was accelerated by having a fully formed and cohesive leadership and sales team from the outset. Early outcomes include:
Market credibility: Establishing Klipboard as a serious SaaS competitor from day one.
Customer traction: Rapid pipeline build and early client wins through a highly capable sales organisation.
Leadership alignment: A unified leadership team driving brand launch, market growth, and cultural alignment with the global business.
Sustainable growth: The foundations laid for long-term success in Australia, with the right talent in place to scale.
This project highlights Luminary’s capability to support international market entrants with end-to-end leadership and sales team recruitment. By partnering closely with Klipboard’s Australian MD, we delivered the talent infrastructure required to launch, grow, and succeed in a new market.
