Building the Australian Leadership and Sales Team for Klipboard

The Challenge

Klipboard, a fast-growing SaaS business with a strong international presence, made the strategic decision to enter the Australian market. To succeed, the company needed more than just a product launch — it required the creation of a local leadership and sales engine that could establish brand presence, engage customers, and deliver growth from day one.

The newly appointed Australian Managing Director recognised the challenge: without the right leadership, sales capability, and market credibility, Klipboard risked losing momentum in a highly competitive SaaS landscape. A complete leadership and sales team build was required — and it had to happen at speed.

 

 Our Approach

Luminary partnered with Klipboard’s Australian MD to design and deliver a greenfield executive and sales recruitment program. Our approach included:

  • Market mapping to identify executives and sales leaders with proven SaaS growth experience in Australia.

  • Leadership team recruitment across key functions including Sales, Customer Success, Marketing, and Operations, ensuring strategic and executional capability.

  • Sales team build-out with a focus on customer acquisition, solution selling, and establishing Klipboard as a credible SaaS partner in the Australasian market.

  • Values and cultural alignment to ensure new hires embodied both Klipboard’s global DNA and an understanding of the Australian business environment.

 

The Outcome

Within a single coordinated program, Luminary successfully recruited:

  • A complete local leadership team to partner with the MD and drive the market entry strategy.

  • A high-performing sales organisation with a mix of experienced SaaS hunters and customer success specialists.

  • Marketing and operations leaders capable of building Klipboard’s brand presence and customer support model in the region.

 

Impact

Klipboard’s entry into the Australian market was accelerated by having a fully formed and cohesive leadership and sales team from the outset. Early outcomes include:

  • Market credibility: Establishing Klipboard as a serious SaaS competitor from day one.

  • Customer traction: Rapid pipeline build and early client wins through a highly capable sales organisation.

  • Leadership alignment: A unified leadership team driving brand launch, market growth, and cultural alignment with the global business.

  • Sustainable growth: The foundations laid for long-term success in Australia, with the right talent in place to scale.

This project highlights Luminary’s capability to support international market entrants with end-to-end leadership and sales team recruitment. By partnering closely with Klipboard’s Australian MD, we delivered the talent infrastructure required to launch, grow, and succeed in a new market.

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